Plug Into Your On-Air Energy
If you are a host of a talk radio show, listen to a few of your shows. Gauge the fluctuation of energy levels. You may notice that your own energy levels rise and fall. When you’re doing a show you...
View ArticleThe Human Voice…and Radio
The human voice…there’s just something special about it: a beautiful song, a moving speech, a great story, a line we remember from a movie or a catchy commercial heard via radio or podcast. The spoken...
View ArticleThe Man Who Helps Make Radio Advertising Work
Writing advertising content is an art…especially when it comes to writing radio advertising content (spots) that ‘captures the interest’ of a buyer or your ‘target market’ immediately or even over a...
View ArticleMarketron & Synchronicity Sign Partnership
Integration Facilitates Programmatic Buying and Tracking HAILEY, ID – October 1, 2015 – As Marketron champions automated advertising for its 7,000 member radio stations, it has aligned with cloud-based...
View ArticleRemembering Production Expert, Ron Alvey – Bristol Broadcasting
I try to never take anyone’s role in radio for granted. Ron Alvey, who left to be with God last week, made it easy to respect and always be cognizant of the many roles he played at Bristol...
View ArticleTalk Radio, Bob Jackson & Baseball…seeing what you hear!
My wife’s uncle, Bob Jackson of Marion, Illinois, is a hero of mine. Let’s just say I admire him immensely as I suspect nearly all who meet him do. A world-class history aficionado and art teacher,...
View ArticleSmart Biz Show Co-Host Jeff Arthur & The Values Conversation Highlighted In...
I really am proud of the outstanding talent and business acumen Jeff Arthur and Jim Wright bring to The Smart Biz Show . I thank Julia Paulus Ogilvie, editor of my favorite info-packed regional...
View ArticleSynchronicity: effectively solving long standing problems for local radio,...
Tracking, production redundancies, juggling multiple software platforms, dead air, auto-filling spots, affidavits, day-parting, ensuring your show even aired…these are just some of the issues that have...
View ArticleLove Was Not Free…a tribute to Rev. Martin Luther King, Jr.
I met a young man last year at a Christian Business Leaders luncheon in St. Louis. His name is David J. Alexander. He was kind and bold enough to share a Divinely inspired poem he had written after...
View ArticleDrawn to Whitetails (D2W) Launches Sunday, September 4th, on Bristol...
We are soooooo happy our friends at Socially Present introduced us to Drew, Benji and the entire D2W crew (www.drawntowhitetails.com ). Our team has been following D2W for quite a few months and their...
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